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Facebook Inc is testing a personal digital assistant called “M” within its Messenger service that can answer questions with live human help and perform tasks such as buying gifts online and booking restaurants.

M is “powered by artificial intelligence that’s trained and supervised by people,” David Marcus, vice president of Messaging products, wrote on his Facebook page on Wednesday.

Rival services like Apple Inc’s Siri, Google Inc’s Google Now and Microsoft Corp’s Cortana rely entirely on technology to answer questions.

M is a hybrid backed by a team of Facebook employees with customer service backgrounds, called M trainers, who can also make travel arrangements and appointments, Marcus wrote.

Facebook has introduced several functions inside Messenger, which boasts more than 700 million users, to transform it into a standalone platform. Earlier this year, it rolled out games exclusively on Messenger and launched products for businesses to directly connect with consumers.

Facebook for Business has also rolled out a new Donate Now button. The button will be available for non-profit organisations and will be available on Pages and link ads too. This new call-to-action button is yet to rollout to all users.

In order to avoid misuse, the button is only available for NGOs. Users can now try the feature on the ALS Association Facebook Page. Compared to the buttons introduced previously such as “Shop Now”, “Book Now or even the Donate button rolled out earlier, this one reportedly is different and takes you directly outside of the social network and no details are asked within the site.